How It Works
My Proven 5-Step Process
Transparent, structured, and results-driven — from first call to final handover and beyond.
01
Audit
Understand the current setup and tracking problems. Inspect existing tags, dataLayer variables, and ad platform discrepancies.
02
Plan
Define what should be tracked and how. Prepare a customized tracking matrix and event taxonomy aligned with your commercial goals.
03
Implement
Configure the required tracking systems across GTM, GA4, ad platforms, and server-side containers with bulletproof code.
04
Test
Verify every event and conversion in real-time using Tag Assistant, GA4 DebugView, Meta Test Events, and simulated transactions.
05
Document
Provide clear handover documentation, a live video walkthrough, and recommendations for long-term data governance.